Digital Marketing & Content
Birmingham, Alabama · Available remote
I run the digital side of small organizations — the website, the email, the social channels, the content, and the graphics. Usually all of it, usually alone.
My background starts in commercial art and print production, where you learn to make something legible in four seconds because a mistake gets multiplied by ten thousand. That instinct runs through everything since.
What I'm best at is the part before the work starts — figuring out who the audience actually is, deciding what to do about it, and settling in advance how we'll know whether it worked.
Build and maintain the site, write what goes on it, and keep it working. I code the pages myself, so the thing I plan is the thing that ships.
Newsletters, member communications, and recurring sends — written, scheduled, and tested before they go out to people who will notice if something is wrong.
Google Search Console, GA4, structured data, and the technical work that decides whether good content is findable at all — redirects, canonicalization, page speed, schema.
Replacing manual processes with digital ones: forms, records, payments, and the connections between them — then documenting it so the next person can follow it.
Research the audience, choose the channels, allocate the budget, and define how the result gets measured — so there is a reason behind the work and not just a schedule.
Three pieces about the work itself.
On the overlooked intelligence of print
The flyer arrives in a home. It gets left on a kitchen counter, carried to a store, handed to a neighbor. It has about four seconds to communicate everything important. There is no back button. There is no algorithm deciding who sees it. There is only the paper and the person and whatever you managed to put between them.
On the unacknowledged infrastructure of small organizations
Every organization has someone who holds the room. Not the executive director. Not the board chair. The person who knows where the extension cord is kept and remembers that one donor prefers a phone call over email. The person whose departure, if it ever came, would cause three months of invisible chaos.
On Birmingham and the businesses that keep a neighborhood alive
The businesses that endure are not always the best ones. They are the ones that made themselves legible to the people who needed them most. That is a design problem. It is a communications problem. It is, at its root, a story problem.
A market entry analysis, a new product launch, a destination campaign, a brand communication plan, and a social commerce launch — with the research behind each one, the recommendation, and the plan for measuring it.
Read the case studies →Website, online giving and payment system, and member communications for a congregation of 200+. Replaced a paper collection process with a documented digital one.
stpaulcmechurchdocena.orgAn unsolicited site for a Birmingham bakery reopening after 87 years. Nobody asked for it. Some stories are worth showing up for before anyone does.
View the siteA rate calculator for freelance models, who negotiate without any standard reference for what work is worth. Built and deployed as a working prototype.
Try the toolA prototype for a community-owned business discovery platform in Birmingham — structure, business model, and interface, built to test whether the idea holds together.
View the prototypeDigital & Communications Coordinator
2020 – Present
St. Paul CME Church · Birmingham, AL
Digital & Systems Coordinator
2023 – 2025
The Why Not Win Institute · Birmingham, AL
Independent Web & Systems Consultant
2021 – Present
Self-employed · Birmingham, AL
Writer, The Quad Right Blueprint
2023 – Present
Medium & Substack
Bachelor of Liberal Studies — Minor in Business Administration
University of Maine at Presque Isle · Expected November 2026 · GPA 3.94
Associate in Occupational Technology, Commercial Arts — Minor in Graphics and Printing
Lawson State Community College · GPA 3.89 · President's List, Phi Theta Kappa
Web Development Certification
Innovate Birmingham · UAB Collat School of Business · April 2020
Available for digital marketing, content, and SEO roles — remote, or onsite in the Birmingham area. I do my best work on small teams, where one person owns a channel end to end.
kcogmon@icgpty.comKamesha Cogmon · Birmingham, Alabama · (205) 585-1160